Amplifyre Marketing

Personal LinkedIn Advertising.

Expert content, LinkedIn Ads & signal-based outreach in one system to turn a cold audience into booked calls.

De nieuwe manier van LinkedIn Adverteren 2:30

B2B marketing has changed

Buyers don’t want to be pushed through a funnel.

They scroll past company ads and ignore cold messages.

They buy from people they know and trust.

We use Personal Advertising to build trust & generate inbound leads

We use LinkedIn Thought Leader Ads to promote content from your founder or sales person directly to the people you want to attract.

Old way

Traditional company ad

Runs from the company page and feels more like an ad.

Paddle

38,792 followers

Promoted

Last year was a tough one for SaaS. With global revenue growth a third of 2022 levels, customers have become more expensive to acquire and hard ...see more

Download

6 1 repost
New way

Personal Thought Leader Ad

Runs from a real person and blends naturally into the feed.

Paul Oudenhooven-Pluijmert · 1st

Product Data Management (PIM) in Packaged Goods Manufacturing 🚀

Promoted by SyncForce

Wist je dat je GS1 datacontrole (DMS) ook gewoon vanuit je PIM kunt regelen?

Iedere FMCG fabrikant die in Nederland met GS1 werkt, kent het wel... een Data Management Service (DMS) die:

  • • data vanaf de verpakking/artwork overtypt naar GS1,
  • • en de verplichte data controle uitvoert aan de hand van het artwork.
61 3 comments · 2 reposts

What is personal advertising?

LinkedIn Ads are the best way to reach your exact target audience. But traditional company ads feel like ads and get ignored.

With Thought Leader Ads, we promote content from your founder or sales team, so your audience sees useful content from real people instead of a company logo.

People buy from people. So we advertise through your people, not your company page.

What we do different

Most agencies only do content, or LinkedIn ads or cold outreach. We combine everything into one growth system.

  • Expert content

    We create content around your buyers’ problems, backed by expertise, proof and clear points of view.

  • Thought Leader Ads

    We promote that content from your founder or sales team, so it reaches the right people outside your network.

  • Intent retargeting

    People who click, read, watch or visit keep seeing relevant content, so trust builds over time.

  • Signal-based outreach

    We only reach out when there’s a real signal of interest, so the first message feels relevant and timely.

No cold outreach. No company ads. No relying on organic reach.

Case studies

Lucas and Frederic at their laptops in the Amplifyre office

Who are we

We know that in B2B, everything runs on trust. And people trust people much more than they trust a company logo.

That's why we run ads from your people, like your founder, CEO or sales manager, straight to your exact target audience. With retargeting, we keep showing up for the people who engage, so trust grows with every post they see. When someone shows real interest, we use signal-based outreach to turn that warm signal into a booked call.

Our founder Lucas was invited by LinkedIn to be part of the test group when they launched the new Thought Leader Ads.

We are the only agency in the Netherlands that combines the new Thought Leader Ads with signal-based outreach.

The people behind Amplifyre

  • Lucas Bakx, Founder

    Founder

    Lucas Bakx

    Focus: LinkedIn Ads, Thought Leader Ads & retargeting

  • Frederic Bodin, Sales director

    Sales director

    Frederic Bodin

    Focus: Signal-based outreach, sales process & AI sales assistants

  • Katia Tymoshenko, Content manager

    Content manager

    Katia Tymoshenko

    Focus: Content strategy, founder content & ad creative

Frequently asked questions

What does Amplifyre actually do?

We write content with your founder and salespeople, promote it with LinkedIn Thought Leader Ads to the decision makers at your target accounts, retarget everyone who engages, and start conversations when someone shows real interest. One team, one system, one report.

What is a Thought Leader Ad and why does it beat a company ad?

It is an official LinkedIn format where your company's ad account sponsors a post your founder or salesperson published themselves. In the feed it looks like a normal post from a person, so it gets read, commented on and remembered. Company ads announce themselves as ads and get scrolled past.

Do you also run company page ads?

Yes, mostly in the retargeting campaign. For top of funnel awareness we run personal ads from your founder and salespeople, because they get more engagement and cheaper clicks than company page ads. Once people know the person, company ads work well to keep your brand and offer in front of them.

How fast will I see results?

Reach and engagement show up in the first weeks. Pipeline takes longer, because buyers need to see you a number of times before they act. Most clients see the first conversations from warm signals within 6 to 10 weeks. On the call we map out a realistic timeline for your market and deal size.

Does this work with long sales cycles and several decision makers?

That is where it works best. Retargeting keeps the whole buying group seeing the same faces for months, so your name is already familiar when the deal gets discussed internally. The longer and more complex the cycle, the more that familiarity is worth.

What if we run ads from a salesperson and they leave?

Two things. First, a salesperson who runs this gets known in the market, gets more inbound, has better calls and closes faster. That is not usually the job people walk away from.

Second, everything lives in your company's ad account: the campaigns, the content, the retargeting audiences and all the data. If someone does leave, the next person starts from everything you already built instead of from zero.

What does it cost?

LinkedIn Ads management starts at €3,500 per month. That covers strategy, campaign management, creative production, Thought Leader Ad content, reporting and a strategy call every two weeks. Light content for your executives and signal-based outbound are included at no extra cost.

Ad spend is separate and goes straight to LinkedIn. Full go-to-market packages with dedicated founder content and advanced outbound are priced on scope. Book a call and we will recommend the right package for your budget and goals.

What is the minimum ad budget you work with?

We prefer LinkedIn ad budgets from €1,500 per month. We make exceptions for a very small niche or an ABM audience, where a smaller budget still reaches everyone who matters.

Is there a minimum commitment?

Yes, we ask for at least 3 months. After that one month's notice is enough. Three months is the minimum for your buyers to see you often enough for the first real conversations to come in.

Can we speak to some reference clients?

Sure. After the intro call, if we both feel there is a fit, we send you a link to book a call with one of our reference clients so you can ask them anything.

How is Amplifyre different from a regular LinkedIn Ads agency?

Most agencies run one piece on its own: ads from the company page here, content there, cold outreach somewhere else. Nothing connects, so nothing compounds.

We specialise in Thought Leader Ads and build a complete growth system around them. We write expert content with your founder or salespeople and publish it organically. The posts that land get promoted with LinkedIn Ads to the decision makers at your target accounts. Everyone who watches, clicks or visits your site goes into intent retargeting, so they keep seeing you for months. And when someone shows real interest, our setter picks that signal up and starts the conversation.

Lucas Bakx, Frederic Bodin and Katia Tymoshenko of Amplifyre Marketing

Ready to turn LinkedIn into your growth engine?

Book a 30 minute call. We'll show you exactly how this full LinkedIn growth engine would work for your company.