Paddle
Last year was a tough one for SaaS. With global revenue growth a third of 2022 levels, customers have become more expensive to acquire and hard ...see more
Why you should sell SaaS internationally in 2024
paddle.com
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Expert content, LinkedIn Ads & signal-based outreach
in one system to turn a cold audience into booked calls.































Buyers don’t want to be pushed through a funnel.
They scroll past company ads and ignore cold messages.
They buy from people they know and trust.
We use LinkedIn Thought Leader Ads to promote content from
your founder or sales person directly to the people you want to attract.
Runs from the company page and feels more like an ad.
Paddle
Last year was a tough one for SaaS. With global revenue growth a third of 2022 levels, customers have become more expensive to acquire and hard ...see more
Why you should sell SaaS internationally in 2024
paddle.com
Download
Runs from a real person and blends naturally into the feed.
Paul Oudenhooven-Pluijmert · 1st
Wist je dat je GS1 datacontrole (DMS) ook gewoon vanuit je PIM kunt regelen?
Iedere FMCG fabrikant die in Nederland met GS1 werkt, kent het wel... een Data Management Service (DMS) die:
LinkedIn Ads are the best way to reach your exact target audience. But traditional company ads feel like ads and get ignored.
With Thought Leader Ads, we promote content from your founder or sales team, so your audience sees useful content from real people instead of a company logo.
People buy from people. So we advertise through your people, not your company page.
Most agencies only do content, or LinkedIn ads or cold outreach.
We combine everything into one growth system.
We create content around your buyers’ problems, backed by expertise, proof and clear points of view.
We promote that content from your founder or sales team, so it reaches the right people outside your network.
People who click, read, watch or visit keep seeing relevant content, so trust builds over time.
We only reach out when there’s a real signal of interest, so the first message feels relevant and timely.
No cold outreach. No company ads. No relying on organic reach.
We know that in B2B, everything runs on trust. And people trust people much more than they trust a company logo.
That's why we run ads from your people, like your founder, CEO or sales manager, straight to your exact target audience. With retargeting, we keep showing up for the people who engage, so trust grows with every post they see. When someone shows real interest, we use signal-based outreach to turn that warm signal into a booked call.
Our founder Lucas was invited by LinkedIn to be part of the test group when they launched the new Thought Leader Ads.
We are the only agency in the Netherlands that combines the new Thought Leader Ads with signal-based outreach.
Founder
Lucas Bakx
Focus: LinkedIn Ads, Thought Leader Ads & retargeting
Sales director
Frederic Bodin
Focus: Signal-based outreach, sales process & AI sales assistants
Content manager
Katia Tymoshenko
Focus: Content strategy, founder content & ad creative
We write content with your founder and salespeople, promote it with LinkedIn Thought Leader Ads to the decision makers at your target accounts, retarget everyone who engages, and start conversations when someone shows real interest. One team, one system, one report.
It is an official LinkedIn format where your company's ad account sponsors a post your founder or salesperson published themselves. In the feed it looks like a normal post from a person, so it gets read, commented on and remembered. Company ads announce themselves as ads and get scrolled past.
Yes, mostly in the retargeting campaign. For top of funnel awareness we run personal ads from your founder and salespeople, because they get more engagement and cheaper clicks than company page ads. Once people know the person, company ads work well to keep your brand and offer in front of them.
Reach and engagement show up in the first weeks. Pipeline takes longer, because buyers need to see you a number of times before they act. Most clients see the first conversations from warm signals within 6 to 10 weeks. On the call we map out a realistic timeline for your market and deal size.
That is where it works best. Retargeting keeps the whole buying group seeing the same faces for months, so your name is already familiar when the deal gets discussed internally. The longer and more complex the cycle, the more that familiarity is worth.
Two things. First, a salesperson who runs this gets known in the market, gets more inbound, has better calls and closes faster. That is not usually the job people walk away from.
Second, everything lives in your company's ad account: the campaigns, the content, the retargeting audiences and all the data. If someone does leave, the next person starts from everything you already built instead of from zero.
LinkedIn Ads management starts at €3,500 per month. That covers strategy, campaign management, creative production, Thought Leader Ad content, reporting and a strategy call every two weeks. Light content for your executives and signal-based outbound are included at no extra cost.
Ad spend is separate and goes straight to LinkedIn. Full go-to-market packages with dedicated founder content and advanced outbound are priced on scope. Book a call and we will recommend the right package for your budget and goals.
We prefer LinkedIn ad budgets from €1,500 per month. We make exceptions for a very small niche or an ABM audience, where a smaller budget still reaches everyone who matters.
Yes, we ask for at least 3 months. After that one month's notice is enough. Three months is the minimum for your buyers to see you often enough for the first real conversations to come in.
Sure. After the intro call, if we both feel there is a fit, we send you a link to book a call with one of our reference clients so you can ask them anything.
Most agencies run one piece on its own: ads from the company page here, content there, cold outreach somewhere else. Nothing connects, so nothing compounds.
We specialise in Thought Leader Ads and build a complete growth system around them. We write expert content with your founder or salespeople and publish it organically. The posts that land get promoted with LinkedIn Ads to the decision makers at your target accounts. Everyone who watches, clicks or visits your site goes into intent retargeting, so they keep seeing you for months. And when someone shows real interest, our setter picks that signal up and starts the conversation.
Book a 30 minute call.
We'll show you exactly how this full LinkedIn growth engine would work for your company.
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